things that we consider to be the most important in our lives are changed
through time. In the past, people considered honour and wealth to be the
most important things, but today, people have come to realize that health
is the most important priority. People who have never been sick probably
underestimate the importance of health. Everyone
who runs his or her own business has different motives by which his or
her business was started. For me however, there is a special reason why
I started to develop the green juicer. The reason is because of my son's
my son suffered from a rare disease called congenital biliary atresia.
I could not believe that he had to undergo an operation on the 70th day
after his birth. I was in shock. It was not certain that his health would
improve through the operation, but I followed the doctor's directions.
Even though the operation was successful, my son's liver went bad and
then he got liver cirrhosis. His abdominal dropsy was full and his stomach
bulged. When I touched his stomach, I could feel his hardened liver. Words
cannot describe the pain that he felt. A doctor said to me that my son
would probably not live because the operation was not done in time. I
refused to give up hope that my son would live - for the simple reason
that his life was more precious than mine.
I started to care for him devotedly
with the belief that his life depended on the healing powers of nature.
I found a miraculous lifeline that saved his life when he was four years
old and had undergone medical care for 3 years. At that time, I believed
that there would be an alternative if no doctor could save my son's life
and that nature would never send a life to the earth without any reason.
I made up my mind to collect and use the information I had gathered from
folk remedies and health seminars for my son's health.
day, I attended a health seminar and I heard information about a green
juice. At that time, I considered the information to be a panacea. The
phrase, "To save one's life, one should eat living things," came to my mind.
I wondered how a green juice could treat the disease that even modern
medical science could not. Despite this, I made up my mind to feed the
green juice to my son since I had no other alternative. I made green juices
using a grater because I did not know of any green juicer product. It
was a hard work because only one glass of green juice could be made from
one basket of vegetables. After a long time, a product called "crusher
or green juicer" started to be manufactured. I never used a juicer
or a mixer as much as possible. I fed green juice to my son for several
years, and as I did, I could feel that his physical functions were returning
to their normal condition. I thought, "This is the power of nature!"
me describe the case of a 55-year-old man, a university professor. In
the hospital, he was diagnosed with liver cancer and was told that he
would live for only six more months. He believed that only doctors could
cure his disease because he was a devotee of modern medical science. He
heard of the green juice by chance and started to take it after he had
considered that he was reaching the end of his life. And so he made up
his mind to try the green juice once.
than six months had passed and the man was still alive. He underwent a
medical examination because his physicians found his case very strange
and mysterious. He heard from a doctor that the size of his cancer cells
was reduced by half and that all physical functions were being returned
to their normal condition. After that, he decided that it was his mission
to inform the public of the value of green juice.
I was making the green juice to cure my son's disease, I thought that
existing methods for making it were very inconvenient. I keenly felt the
necessity of a machine that could make green juice conveniently and economically.
Products called "green juicers" were already being sold in the
market when I felt the necessity of such a machine. I collected information
to analyse the quality, convenience and economic efficiency of the products.
that time, however, there was not a product that could really be called
a "green juicer" in the entire world, but "A" company in
Korea was planning to launch a green juicer in the international market.
I made up my mind to make a top-class green juicer by myself and give
hope to a lot of patients who are suffering from incurable diseases. The
opportunity came to me in 2001. At first, I wished to self-manufacture
a product under a new brand, but I reserved my plan due to various existing
circumstances and on the recommendations of individuals surrounding me.
An acquaintance advised me that it would be more advantageous to invest
in an existing company in activating the green juice market.
decided to invest in "A" company, which had been in the forefront
of the green juicer in the past. At that time, the company was being sought
by investors because its bankruptcy had lowered its value. I invested
in the company and started to manufacture the product.
the beginning, the process was hampered by a lack of managerial mind set,
inexperience in the actual application of technology and questions regarding
the manufacturer's moral responsibility. I had no knowledge of alternatives
to recover customers' trust. I did not even know the simple fact that
quality can give opportunities only to newly recovered companies. A method
using communication and conversation to improve a product with a lot of
problems was just a temporary means. Hence, I decided that I must make
an opportunity by myself to supply products that I wanted. I secured qualified
and excellent technicians who knew about the manufacture of green juicer
to help me start to self-develop it.
was not simply for the accumulation of wealth that I started the green
juicer business. I also want to give hope to a lot of patients who are
suffering from incurable diseases through a world-class green juicer that
is very convenient and economical. I know that I can achieve my goal of
becoming the world leader in the green juicer market. I will devote myself
to making our products the best in the world, with the same devotion that
I have shown to improve my son's health.
are no limitations to our development and manufacture of green juicers.
I am also committed to establishing and operating the Natural Health Institute
for research into green juices, as well as its subsidiary sanitarium,
which will carry out scientific verification.
am looking forward to your support.
Kim Tae Hwan,